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Top 9 mistakes while creating business website

In today’s digital world, building a strong online presence is vital. A professional website is essential for business, but avoiding common mistakes in its creation and development is crucial. A poorly designed website can harm to your business more than having no website at all. A well-designed, user-friendly site can be used to effectively achieve your business goals.

Here are some of the most common mistakes to avoid when building a website.

  1. Non mobile-friendly
    Nowadays, more people use a mobile device to access the internet rather than a desktop/computer, which highlights the need and importance of mobile compatibility for all websites. However, many sites are still not optimized for mobile, potentially missing out on a significant audience for businesses. Having an appropriate web design for all devices plays a crucial role in creating a user experience and impression.
  2. Inefficient navigation and communication
    The best web design provides user-friendly navigation and clear communication to keep the site visitor. Tailor your home page design to your audience’s potential questions to gain their trust and effectively highlight the benefits of your offerings. Users should be able to find the information they are looking for quickly and easily. for this :

Give preference to mobile navigation
Create a sitemap
Limit menu options
Use subcategories
Offer a search function
Use the back button
Use the bottom navigation bar effectively
Allow all pages to navigate to the home page.

  1. Lack of content-stragety
    Not having a content strategy for a business website is one of the main mistakes, and constantly updating information with news and relevant topics is a key part of the strategy. The presence of correct and interesting content for the user ensures the retention of the visitor on the site and adaptability of the site to search engines. Focus on long text (1500-2000 words) and constantly update the content to stay relevant.
  2. Having limited content
    Limited content makes your website less effective. For example, a company that offers any type of service to customers should offer more than a general list of services. Each service should have its own dedicated page that, from an SEO perspective, will help users understand keyword-specific content that is important to website search engines. It is recommended that a separate page for each service should contain 500-1000 words.
  3. Bad page optimisation
    Bad page optimization ranks high among the major mistakes made during site creation. It includes major changes to elements such as page titles and meta data. For example, to get an increased position on search engine results pages, it is advisable to mention the keywords of the page sparingly in the content and title and add internal and external links.
  4. Low page loading speed
    One of the most important mistakes to avoid is neglecting page load speed. Most users prefer fast-loading pages, and a slow one will lead them to your competitors. This is especially important for commercial websites. In addition, loading speed plays a large role in the positioning of a page in search engines. Use hosting that offers the speed you want, and cut down on unnecessary media. Fast loading pages keep visitors engaged and increase the potential for positive customer feedback.
  5. Lack of interactive buttons
    Fewer interactive buttons is also one of the main mistakes, as it is crucial to connect the customer with you, as they encourage the customer to take the desired action, such as – login, register, buy, pay, etc. Interactive buttons indicate to the user the effectiveness of using the button, they can be in the form of a button, a link, a banner or a slide. Web design agencies often use similar buttons on every page, emphasizing simplicity, brevity, and the need to use them for optimal efficiency.
  6. Ignoring Web Security
    Site security is vital to gaining user trust. Ignoring it can lead the user to search for an alternative. To avoid all this, the priority is:
    Use HTTPS (Hypertext Transfer Protocol Secure) instead of HTTP (Hypertext Transfer Protocol).
    Request to set a new password
    Ask the user for permission to access their information
    Availability of regular updates and backup material
    Cooperation with a reliable hosting provider.
  7. Lack of contact information
    Having irrelevant contact information on your website is a critical mistake that can easily be avoided. Make sure your site’s contact page is easily accessible to everyone, prominently placed on the main menu, or in the “About Us” subcategory of the page. The main contact details are:
    Business name
    telephone number
    Physical address with map
    Email address
    Contact form
    working hours.

Depending on the specifics of the business, it is possible to indicate the contact information of the employee of a specific profile. The “Contact” page is very important, as it makes it easy for customers to contact you, thereby increasing their trust in your business.


Digital marketing is important for a business, and a website is its undisputed contributor. Putting the user’s needs first will help you achieve your site’s goal. Avoid making the above mistakes when creating a website by partnering with a reliable and professional web development company, and keep in mind that it is important to show the brightest side of your business to website visitors.