It is very important for a business owner to receive feedback from customers, which is manifested in the online world through likes, comments and/or sales. However, getting the desired feedback from website visitors is slowly becoming more difficult. In today’s world, where information is easily available, the goal of the user is to get only the information he wants.
Keeping a user on your website for a while takes a lot of work, which is why it’s important to know the reasons why visitors might leave your website.
- The site is slow
According to research, 47% of users expect a site to take no more than 2 seconds to load, and 40% believe that if it takes longer than 3 seconds to load, they should look for an alternative.
The website should load instantly. At 1 second of loading, the user feels that they are in control, after 1 second, they still feel in control, although they realize that the computer is involved in the process, and after 10 seconds, they lose interest and often leave the site.
If your competitor has a faster loading site, no matter how interesting your content is, the user will always get tired of waiting for it to load.
- The site is not adapted to different devices
When we talk about the wishes of the user, we must take into account how convenient the site is to use on different devices, including a phone or a desktop.
Responsive website refers to a site that easily adapts to different gadgets including desktop, laptop, tablet and mobile.
Due to the fact that the majority of people use their mobile phones today, it is critical to make your site mobile-friendly. Otherwise, a large part of the user will leave the site.
A non-adaptive website refers to a site that has a low-quality UX design, the speed of which is not optimized for mobile phones, which automatically has a different design on all devices, including messy buttons and a system in which the text is written with inappropriate shifts, is not functional, and more.
- Faulty site structure
If the structure of your website is disorganized, you may experience a rapid loss of customers. Remember that the majority of visitors do not read the content of the page thoroughly, but rather they try to pay attention to the main elements that are interesting to them, so this requires an organized, well-structured website. The immediate effect often determines the next action of the user.
Ignoring the basic principles of web design can be the reason for a quick exit of the visitor from the site. For example, if you have a visual hierarchy, it easily convinces the user that you want them to pay attention to a certain part of the content.
- Autoplay video
Another reason why a visitor might leave a site is because of auto-playing videos. For most users, a video that plays without their permission is annoying because they have to waste time trying to find the button to turn off the video, so they leave the site.
You should always keep in mind that the user needs to feel in control of the site, which auto-enabled video loses. For example, if a user is listening to music while visiting your site, he will automatically leave if he sees a video playing. this
- Boring content
If you want to keep the user on the site, you need interesting content. Website owners often focus only on the homepage and pay less attention to other pages. If the user goes to the site from a link on another page and this page is not in order, then he will not even go to the main page and leave the site.
In fact, the main page of the site is no longer in the center of attention as it used to be. Blogs and news are often an easy way to attract visitors and it plays a big role in content planning.
If you want to keep the visitor from leaving the site, you need to focus on neutral, simple-worded content. At the same time, people do not like a text full of barbarisms that confuse them. For example, if you’re selling something, focus on a simple, concise description of its benefits.
- Inactive blog
The easiest answer to the question “why visitors leave the site quickly” is an inactive blog. At this time, the user entering the site does not find anything new that will delay him, therefore he leaves and may never return. Also, we should remember that in some cases, frequent posting may be boring for the user.
- Lack of contact information
According to research, 44% of visitors leave sites without contact information. It is important that the user finds your contact information easily, without too much effort.
Having contact information is important because it builds trust with customers. Not paying attention to this part may cause the visitor to leave your site soon.
