All successful websites require some level of maintenance on an ongoing basis. This means constant updates of themes and plugins.
Ensuring that your website is fully functional is essential to the success of your business.
If you’re currently in the process of building a site, know that it’s critical to provide post-build updates.
Here are 10 reasons that will convince you that you really need a WordPress support service.
1. Security
As popular as WordPress is for businesses, it’s also attractive to hackers. WordPress is known to be a secure platform, but the slightest lapse in attention is enough to put your site’s security in question.
According to WordFence, a popular WordPress cybersecurity company, there are almost 90,000 attacks per minute on WordPress websites.
A hacked WordPress site can do a lot of damage to your business:
- Google may see you as a threat. Consequently, your SEO ranking and traffic will drop, and it will take weeks or months to recover.
- You may spread malware to site visitors, damaging your business’s reputation.
- Users’ personal data may be compromised, and their personal information, including passwords, may be sold on the black market, which may even result in a lawsuit from the user.
- Hackers can send phishing emails from your hosting account. This will lead to complaints from financial institutions and authorities, so your website will be shut down and your hosting account will be terminated.
WordPress support service is a security strategy that helps and protects you from hacker attack. This will prevent unwanted authorization to the website and related databases, and will also help you to constantly monitor plugins, create backups and limit suspicious maneuvers.
2. Full backups
Another major reason to use a WordPress support service is to have regular website backups.
Check out some of the reasons why you need to back up your website:
- If your server account is deleted, it cannot be recovered. Without backups, you will lose all website files, databases, client data, etc.
- If you accidentally delete some pages or database records, you can quickly restore them with a backup.
- If hackers infect your site with malware, you can restore your website back to its original state by restoring it from a backup and further protecting it.
- If a data breach occurs and some of your information becomes unreadable, such as transactions and user login details, you can quickly restore your data by creating a recent backup.
So, if something happens to your website visitor, or the website itself, a backup can be your lifesaver. Backups should be stored in multiple locations, both locally and remotely.
3. Speed optimization
According to a study by skilled.co, 47% of users think that a website should take no more than 2 seconds to load.
A test conducted by mPulse Mobile, an AI healthcare software company, found that:
- Pages that loaded in 2.4 seconds had a 1.9% conversion rate
- In 3.3 seconds, the conversion rate was 1.5%
- At 4.2 seconds, the conversion rate was less than 1%
- At 5.7+ seconds, the conversion rate was 0.6%
So with a wait time of 2.4 seconds, the conversion rate is only one-third of what it could be with a speed-optimized website. If that doesn’t convince you enough, consider that Google uses website speed in its ranking algorithm for paid ads and searches.
Even one plugin that isn’t updated can slow down your site or even cause certain features of your website to be limited.
4. Checking the correctness of the site
Updating your site, themes and plugins allows you to see the overall picture of your site. By checking database load, page load speed, and even details like broken links, potential problems you may not have known about can be discovered and fixed.
A healthy website means more sales, better user experience and higher SEO rankings.
The WordPress support team should run periodic tests and reports to ensure the health of your website.
5. Continuous monitoring
A real-time monitoring service will quickly alert you when your website is experiencing technical issues. It’s not hard to see that a website down for a few hours or even days can do a lot of damage to your earnings and rankings.
The technical support team keeps the site up and running with backups before users see a problem with the site.
6. User experience
In a competitive world, you need to take care of your website visitors as much as possible because every visitor who leaves your website because of a competitor is lost.
No one likes a confusing site that looks outdated, which will undoubtedly keep valuable visitors from coming back.
If you’re using an outdated version of WordPress, your website might make customers think twice about your products, services, or anything else because your site reflects the quality of your brand.
7. Minor site changes
Most WordPress websites need minor website changes from time to time, such as adding a new page, editing an existing one, changing the phone number on the contact page, or changing a few images.
In addition to these small tasks, you may need to add new features to your existing website.
Examples of website changes you can entrust to your technical team:
- Delete a page that is no longer needed, add or update a new one
- Adding a new partner logo or a new link.
- Post an article on a blog
- Change logo/color/font/phone number/menu item etc.
- Add Google Maps
- Install or update the plugin
8. Long-term cost savings
If you update your site regularly, there is less chance of something major going wrong that will cost a lot of money to fix.
A reputable specialist company that takes care of all of this for you (and knows what to look out for) can help you save time, money and stress managing your site.
9. Business reputation
Your website is the public face of your business identity. A poorly maintained website with many errors, broken links, dead pages and outdated information creates an unprofessional image.
The WordPress technical support team will regularly review your website’s appearance and update it to match your brand.
Remember, first impressions matter, and people make instant decisions about everything these days, including your website. Even if you have the best products or services in the world, a site that doesn’t reflect that underlines its quality.
10. Peace Of Mind
All of these reasons for having a WordPress technical support team boil down to one thing: making sure your website runs smoothly.
You no longer have to worry about your website going down, crashing, or malfunctioning. In addition, you have a team of experts at your disposal who can advise you on what decisions to make regarding your website.
